Search engine optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages. While there are many well-known SEO techniques, there are also some lesser-known tricks that can help improve your website’s visibility. Here are 12 surprising SEO tricks you may not know about:
- Optimize for featured snippets
Featured snippets are brief summaries of web page content that appear at the top of search results. Optimizing your content to appear in a featured snippet can improve your click-through rate and increase your visibility.
- Use descriptive URLs
Your website’s URLs should be descriptive and contain keywords related to the content on the page. This can help search engines understand the page’s content and improve your rankings.
- Optimize for voice search
Voice search is becoming increasingly popular, and optimizing your content to appear in voice search results can help improve your visibility. To optimize for voice search, use natural language and conversational tone in your content.
- Use internal linking
Internal linking is the practice of linking to other pages on your website. This can help search engines understand the structure of your website and improve your rankings.
- Optimize for local search
If you have a local business, optimizing your website for local search can help improve your visibility in local search results. This includes using location-based keywords and adding your business to online directories.
- Use structured data
Structured data is a standardized format for providing information about a web page. Adding structured data to your website can help search engines understand the content and improve your rankings.
- Optimize for mobile
Mobile optimization is essential for SEO, as more and more people are using mobile devices to access the internet. Ensure that your website is responsive and loads quickly on mobile devices.
- Use social media
Social media can help improve your website’s visibility by driving traffic and generating backlinks. Share your content on social media and engage with your audience to improve your social signals.
